• BigCSouthside

    Bettman: “Hey guys! The League is getting more attention! We had a few Original Six teams hoist the Cup and then a big market underdog! We have great national deals with NBC now! Our marketing is starting to look competent, there was a hockey Renaissance in Chicago, and our stars are getting more exposure! League revenue is climbing, and the Winter Classic is quickly becoming an awesome tradition!….So obviously, we need to completely fuck this up, right?”

    Owners/Players: “Agreed”

    This is how I imagine this whole lockout thing started.